Case study · FMCG · Malaysia

HS Food Sdn Bhd

FMCG · Malaysia

HS Food Sdn Bhd distributes food products across Malaysia with high SKU velocity and tight service expectations. Before Mac Soft, leadership relied on lagging reports and experience to anticipate demand spikes and stock risk.

Mac Soft implemented analytics on live AutoCount data—giving HS Food a predictive view of sales pipeline, inventory levels, and delivery performance with alerts when operations need attention.

Overview

Project summary

The project connected AutoCount ERP to Mac Soft’s distribution intelligence layer—consolidating branch sales, warehouse stock, and fulfilment signals into dashboards and automated alerts.

Operations teams now review exceptions daily—unexpected demand, low cover SKUs, and delivery bottlenecks—while management tracks trends without waiting for month-end closes.

The challenge

What they faced

  • Reactive stock decisions

    Demand spikes were often discovered after customer complaints or emergency transfers between branches.

  • Disconnected fulfilment view

    Sales, warehouse, and delivery data lived in separate reports—slowing cross-docking and route decisions.

  • Limited forward visibility

    Leadership lacked early warning when pipeline or inventory trends pointed to stockouts.

Our approach

How Mac Soft delivered

  1. 1 Mapped HS Food’s AutoCount structure—branches, warehouses, SKU categories, and sales workflows.
  2. 2 Configured data integration and validation so analytics refresh from live transactions.
  3. 3 Deployed inventory and distribution intelligence modules with role-based dashboards.
  4. 4 Trained warehouse, sales, and management teams on alerts, exception handling, and SOPs.
  5. 5 Ran hypercare after go-live with Mac Soft support from Skudai, Johor.

Results

Outcomes for the business

  • Proactive stockout prevention

    Alerts flag demand spikes and low cover before customers are affected—reducing emergency transfers.

  • Faster fulfilment decisions

    Cross-docking and route opportunities surfaced from combined sales and delivery performance data.

  • Data-led culture

    Teams report decisions based on live intelligence—not gut feel—with visible customer service impact.

“Mac Soft’s intelligent distribution solution has given us a predictive view of our supply chain. The AI constantly monitors our sales pipeline, inventory levels and delivery performance, then alerts us when an unexpected spike in demand could cause stockouts. It even recommends cross-docking opportunities to speed up deliveries. We’re now making decisions based on data, not gut feeling, and our customers notice the difference.”

— HS Food Sdn Bhd

Solutions used

Mac Soft capabilities deployed

Industry: FMCG

FAQs

About this project

How long did implementation take for HS Food?

Phased rollout aligned to branch readiness—core integration and first dashboards within weeks, with modules expanded after UAT and training completion.

Did HS Food replace AutoCount?

No. AutoCount remains the ERP system of record. Mac Soft adds the analytics and intelligence layer on top of existing transactions.